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# How to Set Up and Track Campaigns Using UTM Parameters in EasySell

**Learn everything about using UTMs to track campaigns on EasySell, from understanding what UTMs are to saving them in your Shopify orders.**
# What are UTMs?

UTMs (Urchin Tracking Modules) are small pieces of text added to the end of a URL to help track where store traffic is coming from. They are like tags that tell you which marketing efforts are driving visitors and sales to your store, making it easier to measure the performance of campaigns.

### The 5 UTM Parameters

* **utm\_source:** Identifies where the traffic is coming from (e.g., Google, Facebook, newsletter).
* **utm\_medium:** Specifies the type of traffic (e.g., email, social, CPC).
* **utm\_campaign:** Tracks the specific campaign name or promotion (e.g., “HolidaySale2024”).
* **utm\_term:** Used for tracking keywords in paid search campaigns.
* **utm\_content:** Differentiates between similar content or links in the same campaign (e.g., “header-link” vs. “footer-link”).

### Example

![](https://storage.crisp.chat/users/helpdesk/website/4b154ca9ad47c000/cleanshot-2024-12-13-at-181001_1pzrb6x.png)
What it tells you:
* **Source:** Facebook brought the traffic.
* **Medium:** It came from a paid social ad.
* **Campaign:** It’s part of your holiday sale campaign.
* **Term:** People searched for “discount” in your ad targeting.
* \*\*Content: \*\*The ad banner link was clicked.

# How to View UTM Data in EasySell?

Open **EasySell** then go to **Analytics** and scroll down to **UTM Data** table:

![UTM Data](https://storage.crisp.chat/users/helpdesk/website/4b154ca9ad47c000/cleanshot-2024-12-13-at-181627_ahwkwk.png)
### Add UTM data to each order:

EasySell can automatically include UTM data in the additional details of each order, allowing you to track the exact source of every order. To enable this feature, navigate to:

**Settings > General > Advanced settings > Include UTM Parameters in Order Details.** 

![](https://storage.crisp.chat/users/helpdesk/website/-/4/b/1/5/4b154ca9ad47c000/cleanshot-2026-09-10-at-141159_tul30s.png)


Once this option is enabled, you can view the UTM data by opening the order and checking the “ **Additional Details**” section:

![](https://storage.crisp.chat/users/helpdesk/website/4b154ca9ad47c000/cleanshot-2024-12-13-at-182620_1dwuftb.png)
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