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How to track Lead event instead of Purchase on Facebook pixel?

You can track 'Lead' events instead of 'Purchase' events using Facebook Pixel through EasySell. Follow the steps below to do so.

Track Lead event instead of Purchase

Only change this setting if you're sure about its function. It allows you to modify what EasySell sends to Facebook when an order is made. By default, it sends the 'Purchase' event.

Go to Settings
Then click on Tracking in the menu
Scroll down to Tracked Events List
On Events Tracked column for Facebook Pixel, Choose Lead for Purchase event
Save your changes

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Updated on: 03/06/2024